Two companies.
Both sides of the software channel.
I have spent 13+ years inside mid-market ERP and WMS ecosystems. ATC Companies is the home of two founder-led consultancies built on what that taught me: one helps software companies grow through partners, the other helps operators choose software without vendor bias.
Same ecosystem, two very different jobs.
Fractional channel management for software companies
Senior channel leadership for ISVs growing partner programs in the mid-market ERP ecosystems: Acumatica, Sage, NetSuite, Dynamics, and others. For companies that need the channel motion proven before a full-time hire makes sense.
- ✓Partner recruitment and activation
- ✓Channel playbooks that outlast the engagement
- ✓Working relationships with the ERP publishers and their partner communities
Independent warehouse consulting for operators
WMS assessment, system selection, and implementation oversight for small and medium businesses. Paid by the client and never by the vendor who wins the deal, so the recommendation is the recommendation.
- ✓Operational assessment before any software talk
- ✓Vendor-neutral system selection
- ✓Third-party oversight through go-live
Separate on purpose.
ChannelATC works for software companies. InventoryATC works for the businesses that buy software. Those are opposite sides of the same deals, and pretending one firm can serve both without friction is how advice gets bent.
So they stay separate. When InventoryATC recommends a system, ChannelATC's client list doesn't get a vote. What the two share is me, and the thing 13 years in this channel actually teaches you: how the deals really happen.
Not sure which company you need?
Tell me what you're working on and I'll point you at the right one. If neither fits, I'll say so.
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